Invictus Records was an American record label based in Detroit, Michigan. It was created by former top Motown producers Brian Holland, Lamont Dozier and Edward Holland, Jr. (known collectively as Holland–Dozier–Holland).

For most of the 1960s until 1967, Holland-Dozier-Holland (H-D-H) were a leading songwriting and production team, providing hits for The Supremes, The Four Tops and other Motown acts. However, they decided to quit the company, they had helped to establish and start their own label for better control and greater rewards. They eventually launched Invictus, along with Hot Wax Records, in 1969. Their most successful acts on Invictus were Freda Payne and Chairmen of the Board; they also released Parliament's first album, Osmium.

In 1973, when Hot Wax folded due to cash flow problems from royalty payment issues, Dozier left to forge a solo career and the Holland brothers moved their remaining artists to Invictus. The label continued to operate on a reduced level until 1977, when it also folded and was eventually remodeled to HDH Records.

Dozier and the Holland brothers still own the catalogue, which is managed by HDH Records.